Years ago, I found out my mum was dealing with bladder leaks.

She didn't talk about it much, but I could see how much it weighed on her. It wasn't just the leaks themselves — it was the worry before going out, the thought of what to wear, whether she'd make it to the toilet in time, and whether anything would show.

And because I care about her deeply, I started looking for a better solution.

I didn't want her to feel old, ill or limited. I wanted something calm, comfortable and discreet — not a pad, not a nappy, but normal underwear with extra protection.

That's how Elara came to be.

Discreet, comfortable underwear for small leaks that you can wear every day — without constantly thinking about the problem.

Today Elara is for every woman who wants more peace of mind, more freedom, and the feeling that she can simply be herself again.